Being the nutrition geek I am, I often scan labels of nutritional products while in my local bike shop. Lately I’ve noticed that brands are beginning to employ some of the misleading tactics in their marketing to endurance athletes that have been used to sell supplement in other markets.
The concept of organic junk food has always struck me as odd. On the surface, the fact that it’s becoming more popular than ever is even more peculiar, although I shouldn’t be surprised.
It seems as though my entire life has been leading to this point, so it’s difficult to point to a beginning. I became interested in nutrition and human performance soon after I began BMX racing as a kid.
